The multimodal mobility hub and preferred facilities: its potential for sustainable travel behavior

This research proposes the concept of the multimodal mobility hub as a solution for car-oriented
problems in urban and regional areas. The study examines people’s willingness to adopt and use urban
and regional hubs. Specifically, it investigates to what extent the hubs can substitute car use, the
influence of facilities and services on the willingness to use the hub, and the preferred transportation
modes within the hub. A stated choice experiment is conducted among 924 frequent car drivers.
Findings indicate that while private cars remain the preferred choice, factors such as weather, trip
purpose, travel distance, and parking prices influence the choice of urban and regional hubs. Several
personal characteristics also play a role in this choice. In addition, certain facilities within the hub
influence people’s willingness to use the hub. In particular, the social extended reality office space
contributes to the choice for the urban and regional hub, while the supermarket, café, and gym also
contribute to the regional hub preference. The study shows that the bus is most likely to be chosen at
the urban hub, while this is the shared car for the regional hub. Travel time is an important
determinant for mode choice in the regional hub. Other factors such as travel- and socio-demographic
characteristics also influence the mode choice. This study provides valuable insights for evidencebased hub design and strategies to enhance the adoption of multimodal mobility hubs, contributing
to a sustainable and efficient mobility system.