Transforming the CANVAS business model sheet into a social and dynamic business model structure, as tool for housing associations’ board, is a challenging ambition for the problems the organization is currently facing. Regarding the broad available research perspective, and besides the available qualitative and quantitative insights, the integral collection and the further structuring of knowledge and variables, was in need of specific events, activities and moments of choices to downgrade the size of the research and make it feasible in time. The developed model is able to visualize the proposition of the entity and makes them able to think and communicate future oriented and ‘out of the box’. Maintenance of stability, control and certainty; towards a sustainable strategy. ‘The start of exploiting opportunities’.